GoVision transform Charlotte Motor Speedway with digiLED’s LED technology!
Charlotte Motor Speedway in North Carolina, affectionately known as America’s Home for Racing, has received a spectacular upgrade – one that ensures every fan has a front-row experience no matter where they sit. GoVision has delivered a massive, high-definition digiLED LED screen that sets new standards in motorsports entertainment.
A Next-Level Fan Experience
Measuring a staggering 15,500 square feet and boasting over 5.5 million pixels, this custom-built 16mm digiLED VISION ULTRA LED screen brings unprecedented brightness, clarity and color accuracy to NASCAR fans.
Chris Curtis, Founder of GoVision, expressed his excitement:
“We are incredibly proud of this installation. This screen, supplied by digiLED, doesn’t just set new standards for size, but also for clarity and brightness, ensuring that every fan has the best seat in the house. Whether it’s the thrill of a race or the excitement of a live concert, this LED board will enhance our fan experience like never before.”
Smart Design & Sustainable Impact
It’s not just about size – this installation is a win for sustainability, too. Instead of tearing down and replacing the Speedway’s existing steel structure, the new screen was cleverly designed to fit seamlessly onto the original support system. This innovative approach significantly reduced waste, cut costs and minimised environmental impact.
Steel production is a major contributor to global CO₂ emissions, so reusing existing structures is an important step toward sustainability. By repurposing the original steel framework, the project avoided unnecessary waste and supported eco-friendly practices, which was a key priority during the design process.
Built for Speed, Designed for Durability
Due to two huge NASCAR events being held at Charlotte Motor Speedway with only a small window of time between them, there was a tight turnaround of just 100 days from request to delivery. Thanks to the cleverly designed LED cabinets, they slotted together seamlessly and with ease, making the installation as simple as possible for the GoVision team on site. digiLED and GoVision were able to design, produce and construct the new screen well within the tight timeframe.
The rugged design ensures that the screen can withstand the unpredictable weather of North Carolina, from scorching summer heat to hurricane threats. The aluminium-backed panel improves thermal management and durability, reducing the need for frequent maintenance.
Tom Mudd, Head of Technical at digiLED, sums it up:
“This project embodies everything that we stand for at digiLED: great results, show stopping visuals and sympathetic, environmentally aware solutions that mean the screen will last. Our partnership with GoVision has delivered amazing results and created something we are all really proud of.”
A Future-Proof Display
With this latest installation, Charlotte Motor Speedway continues to lead the way in motorsports entertainment, setting the stage for unforgettable moments in NASCAR history. Thanks to GoVision delivering this incredible project and digiLED’s LED technology, fans will experience every race in greater detail, with brighter, sharper and more immersive visuals than ever before.
Want to find out more about digiLED’S VISION ULTRA?
Check it out here: VISION ULTRA